How did you get the idea for Pela?

Jeremy was inspired to build Pela by two experiences:

• Seeing flax field fires in his hometown as a young boy and wondering if there was a better use for flax straw than just burning it down every year
• Seeing plastic pollution on the shores of Hawaii with his young son and wondering how he could help curb the plastic waste ending up in our landfills and oceans

Pela was founded as a way to get sustainable plastic alternatives into conversation, starting with a product you use and hold every day and carry with you morning to night. If we all start talking about sustainable plastic alternatives, how long until this becomes the new normal?

That's our mission.